Ingrid developed the brand identity, exhibition graphics, and communications framework. The design problem was specific: build a system with enough weight to carry institutional authority for a 10-year milestone while staying open enough to hold 26 very different artistic voices without overriding them.
The original Kilómetro palette was preserved. For type, the system shifted to Gazzetta by TipoType, a condensed, display-forward neo-grotesque with softened curves and sharp stroke joins that reads as editorial and immediate. It brought a headline presence that felt right for a retrospective of this scale without erasing the gallery's existing character. The oval form at the center of the identity draws from cartography: a shape that reads as a map, translating the geographic ambition of the show's name into the visual language itself. América Infinita, as Karlo Andrei Ibarra framed it, is not a fragmented territory but a plural continent in continuous transformation. The design held that idea.
Brand Identity & Exhibition Graphics: Ingrid Bonetti Veloz
Exhibition Design and Photos by: Yiyo Tirado
2023
Brand Identity
Visual Systems
Cultural Institution
Exhibition Design
Print
Visual Systems
Cultural Institution
Exhibition Design