She designed and maintained Figma component libraries, reusable templates, and content systems adopted across the design organization. Working closely with product, marketing, copy, motion, legal, and clinical teams, she translated complex healthcare topics into clear, accessible visual experiences for in-app education, social media, and educational video content while establishing consistent standards for typography, layout, hierarchy, and motion.
To support rapid production at scale, Ingrid developed modular design frameworks for in-app education, YouTube SEO explainers, and daily social content that allowed campaigns to be produced, adapted, and maintained efficiently across multiple health categories. She also introduced AI-assisted creative workflows using Midjourney and other generative tools, reducing early-stage concept development from approximately one week to three days while maintaining creative quality. The educational systems she designed contributed to measurable engagement, with in-app learning experiences achieving a 70.8% completion rate. By combining systems thinking, cross-functional collaboration, and design governance, her work enabled faster production, greater consistency, and more effective communication across one of digital healthcare's fastest-growing brands.
Design & Art Direction: Ingrid Bonetti Veloz
Motion: Rosa Chen
Cross-functional Collaboration: Product Design, Motion Design, Marketing, Copywriting, Clinical, Legal & Brand Teams
2023–2026
Brand Systems
Design Systems Content Systems Campaign Design
In-App Education Product Design
AI Creative Workflows
Creative Strategy
Design Systems Content Systems Campaign Design
In-App Education Product Design
AI Creative Workflows
Creative Strategy