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About

Projects

INGRID


BONETTI

MECA RD24


Art direction and branding design for the 5th edition of MECA ART FAIRS, MECA RD24, hosted at Casa de los Vitrales in La Zona Colonial, Santo Domingo, Dominican Republic. Building upon Quique Cabanilla's identity design for the fair, the project involved creating brand applications for outdoor and indoor signage, printed materials, website design, as well as overseeing art direction for photos, videos, and other design elements.

Branding
Art Direction
Web

Creative Direction: Tony Rodríguez
Identity Design: Reinaldo “Quique” Cabanillas
Art Direction, Branding, Web Design: Ingrid Bonetti Veloz
Photography: Raquel Pérez Puig

2024

Museo de Arte Contemporáneo
de Puerto Rico


Spearheaded the rebranding initiative for Museo de Arte Contemporáneo de Puerto Rico, encompassing the development of brand guidelines, web design, and the implementation of a cohesive digital communications strategy across social media, email newsletters, and other platforms. As the Lead Graphic Designer, collaborated closely with various Museum departments, including exhibition, education, film, public engagement, marketing, shop, and administration, to produce digital and print materials harmonizing with the new brand identity. These concerted efforts effectively engaged audiences both online and offline, especially during the pandemic.

Branding
Art Direction
Digital Design

Art Direction, Branding, Graphic Design: Ingrid Bonetti Veloz
Lead Designer: Luis Vázquez O’Neill
Web Developer: Ricardo Cabret

2020—2022
museomac.org

Andrew Freedman Home:
Personal Geographies


Graphic design for the exhibition’s graphics and social media.

Client:
Andrew Freedman Home, Bronx New York

Exhibition in view: Personal Geographies
Curator: Dulcina Abreu

Branding
Art Direction

Photography: Luis Corzo
2024

Gala MAC


Design for Museo MAC’s annual benefit gala inspired by the city of Santurce. 

Digital Design
Animation

2022

Andrew Freedman Home:
Hora Caribe


Graphic design for the exhibition’s graphics and social media.

Client:
Andrew Freedman Home, Bronx New York

Exhibition in view: Hora Caribe
Curator: Dulcina Abreu

Branding
Art Direction

Photography: Yiyo Tirado-Rivera
2024

Kilómetro


Kilómetro is an exhibition space and bar situated in Santurce, Puerto Rico. Established in December 2015, it is under the artistic direction of Karlo Andrei Ibarra and Yiyo Tirado Rivera. Kilómetro serves as a platform for contemplation and research centered around contemporary artistic practices in Puerto Rico, the Caribbean, and Latin America. As part of the rebranding effort, the goal was to create a cohesive system for exhibitions and events, ensuring an organized and art-centric approach to visual communications.

Branding
Art Direction
Digital Design

2022—2023
elkilometro.org

Bar Cero Punto Dos
Bar 0.2 is a gathering place that celebrates diversity and cultural richness, established by the artists Roberto "Yiyo" Tirado and Karlo Andrei Ibarra in Santurce, Puerto Rico. The challenge in the branding project was to distinguish the Bar from the Gallery while maintaining a distinct yet visually connected identity for both ventures.

Branding
Art Direction

2022—2023
barceropuntodos.com

Caribbean Social Club


For my thesis project, I captured the essence of the legendary Puerto Rican bar Caribbean Social Club in Brooklyn. I filmed an analog video using a Bolex H16 camera with 35mm film, offering a brief tour of the space with a voiceover by Toñita, the owner. She narrated how the place served as a distraction for the diaspora, concerned about their relatives on the island after Hurricane Maria. As part of the project, I designed a series of postcards, adapting popular iconography such as the Bristol Almanac and Coco Rico soda to the context of the space.

Branding
Analogue Film
Art Direction

2016—2017
Caribbean Social Club

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Reach out: Instagram: @ingrid.bonetti.velozzzEmail: ingridbonettiveloz@gmail.com

©2024