Ingrid led the art direction, brand expansion, and communications system for RD24. Working from an established core identity, she built out the visual system across every touchpoint the fair needed to operate: email newsletters, a landing page, social media frameworks, printed collateral, entry bands, exhibition booth graphics, and environmental signage throughout the venue. The work ranged from digital invitations and VIP communications to large-scale booth builds and wayfinding installed across La Zona Colonial.
The challenge was maintaining the integrity of the identity across formats and production conditions that varied significantly, screen to signage, digital to fabricated materials produced in-country. The result was a cohesive visual presence that held across every scale and surface the fair occupied in Santo Domingo.
Creative Direction: Tony Rodríguez
Identity Design: Reinaldo "Quique" Cabanillas
Art Direction, Branding, Web Design: Ingrid Bonetti Veloz
Photography: Raquel Pérez Puig (1-7, 13), Gian Cescón (8-12)
2024
Brand Identity
Art Direction
Print & Digital
Art Direction
Print & Digital