Museo de Arte Contemporáneo
de Puerto Rico
Spearheaded the rebranding initiative for Museo de Arte Contemporáneo de Puerto Rico, encompassing the development of brand guidelines, web design, and the implementation of a cohesive digital communications strategy across social media, email newsletters, and other platforms. As the Lead Graphic Designer, collaborated closely with various Museum departments, including exhibition, education, film, public engagement, marketing, shop, and administration, to produce digital and print materials harmonizing with the new brand identity. These concerted efforts effectively engaged audiences both online and offline, especially during the pandemic.
Branding
Art Direction
Digital Design
Art Direction, Branding, Graphic Design: Ingrid Bonetti Veloz
Lead Designer: Luis Vázquez O’Neill
Web Developer: Ricardo Cabret
2020—2022
museomac.org
Reach out: Instagram: @ingrid.bonetti.velozzzEmail: ingridbonettiveloz@gmail.com
©2024